Title:
Brand meaning management
Author:
MacInnis, Deborah J.
ISBN:
9781784419318
Publication Information:
Bingley, U.K. : Emerald, 2015.
Physical Description:
1 online resource (xxxii, 291 p.) : ill.
Series:
Review of marketing research, v. 12
Subject Term:
Electronic Access:
https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 421664-1001 | ONLINE | Searching... | Searching... |