Bottom of the pyramid marketing : making, shaping and developing BoP markets

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Title:

Author:

Singh, Ramendra, editor.

ISBN:

9781787145559

Physical Description:

1 online resource (xiv, 219 pages) ; cm.

Series:

Marketing in emerging markets

General Note:

Includes index.

Subject Term:

Added Author:

Electronic Access:

Holds:
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Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Online Library	E-Book	421844-1001	ONLINE	Searching... Unknown	Searching... Unavailable