Cover image for Hispanic marketing : the evolution of the Latino consumer
Title:
Hispanic marketing : the evolution of the Latino consumer
Author:
Korzenny, Felipe, author.
ISBN:
9781003230755

9781040112168

9781040112182
Edition:
Fourth edition.
Physical Description:
1 online resource
Subject Term:
Hispanic American consumers.

Consumer behavior -- United States.

Target marketing -- United States.

BUSINESS & ECONOMICS / Marketing / General

SOCIAL SCIENCE / Ethnic Studies / Hispanic American Studies
Added Author:
Chapa, Sindy, 1975-

Korzenny, Betty Ann, 1933-
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9781003230755
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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