Cover image for Branded content : the fateful merging of media and marketing
Title:
Branded content : the fateful merging of media and marketing
Author:
Hardy, Jonathan, 1963- author.
ISBN:
9781317278894

9781315641065

9781317278870

9781317278887
Physical Description:
1 online resource (ix, 281 pages)
Subject Term:
Product placement in mass media.

Branding (Marketing)

Internet marketing.

Internet advertising.

Marketing -- Technological innovations.

Advertising -- Technological innovations.

Marketing -- Moral and ethical aspects.

Advertising -- Moral and ethical aspects.

SOCIAL SCIENCE / Media Studies
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9781315641065
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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