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Print
1. 
Cover image for Marketing
Marketing
Author 
Blythe, Jim.
Preferred Shelf Number 
ONLINE(368823.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/marketing
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2. 
Cover image for Marketing
Marketing
Author 
Baines, Paul, 1973- Fill, Chris.
Preferred Shelf Number 
HF5415 B26 2014
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3. 
Cover image for Marketing
Marketing
Author 
Kerin, Roger A. Hartley, Steven William. Rudelius, William.
Preferred Shelf Number 
HF5415 M2947 2013
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4. 
Cover image for Marketing
Marketing
Author 
Schneider, Willy. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
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http://dx.doi.org/10.1007/978-3-7908-1942-7
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5. 
Cover image for Marketing
Marketing
Author 
Bennett, Peter D. Lamm, R. P., ort. yaz. fry, R. A., ort. yaz.
Preferred Shelf Number 
HF 5415 B4293 1988
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6. 
Cover image for Marketing
Marketing
Author 
Beckman, Theodore N., 1894- Davidson, William R., ort. yaz. Talarzyk, W. Wayne., ort. yaz.
Preferred Shelf Number 
HF 5415 B423 1973
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7. 
Cover image for Marketing
Marketing
Author 
Beckman, Theodore N., 1894- Davidson, William R., ort. yaz.
Preferred Shelf Number 
HF 5415 B423 1962
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8. 
Cover image for Political marketing
Political marketing
Author 
Baines, Paul, 1973-
Preferred Shelf Number 
JF2112.A4 P65 2011 V.3
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9. 
Cover image for Industrial marketing.
Industrial marketing.
Preferred Shelf Number 
ALFABETİK V.61 1976
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10. 
Cover image for Pazarlama = marketing
Pazarlama = marketing
Author 
Grewal, Dhruv Levy, Michael Arslan, F. Müge Dirsehan, Taşkın
Preferred Shelf Number 
HF5415 G7419 2023
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11. 
Cover image for Marketing communications
Marketing communications
Author 
Egan, John.
Preferred Shelf Number 
HF5415.123 E4 2015
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12. 
Cover image for Marketing research
Marketing research
Author 
McDaniel, Carl. Gates, Roger.
Preferred Shelf Number 
HF5415.2 M382 2013
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13. 
Cover image for Marketing management
Marketing management
Author 
Kotler, Philip. Keller, Kevin Lane, 1956-
Preferred Shelf Number 
HF5415.13 K6 2012
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14. 
Cover image for Film marketing
Film marketing
Author 
Kerrigan, Finola.
Preferred Shelf Number 
ONLINE
Electronic Access 
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15. 
Cover image for Marketing essentials
Marketing essentials
Author 
Blythe, Jim.
Preferred Shelf Number 
ONLINE
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16. 
Cover image for Stakeholder marketing
Stakeholder marketing
Author 
Gledhill, Michelle.
Preferred Shelf Number 
ONLINE
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17. 
Cover image for International marketing
International marketing
Author 
Srinivasan, R.
Preferred Shelf Number 
HF1416 S232 2008
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18. 
Cover image for Marketing essentials
Marketing essentials
Author 
McDaniel, Carl Lamb, Charles W. Hair, Joseph F.
Preferred Shelf Number 
HF5415.2 M325 2007
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19. 
Cover image for Marketing management
Marketing management
Author 
Kotler, Philip.
Preferred Shelf Number 
HF 5415.13 K64 2003
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20. 
Cover image for Retail marketing
Retail marketing
Author 
Sullivan, Malcolm. Adcock, Dennis, ort. yaz.
Preferred Shelf Number 
HF 5415 S89 2002
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21. 
Cover image for Marketing research
Marketing research
Author 
Chisnall, Peter.
Preferred Shelf Number 
HF 5415.2 C45 2001
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22. 
Cover image for International marketing
International marketing
Author 
Terpstra, Vern. Sarathy, Ravi, ort. yaz.
Preferred Shelf Number 
HF 1416 T48 2000
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23. 
Cover image for Marketing warfare
Marketing warfare
Author 
Ries, Al. Trout, J., ort. yaz.
Preferred Shelf Number 
HF 5415 R544 1986
Format: 
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24. 
Cover image for International marketing
International marketing
Author 
Terpstra, Vern.
Preferred Shelf Number 
HF 1009.5 T417 1972
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25. 
Cover image for International marketing
International marketing
Author 
Fayerweather, John.
Preferred Shelf Number 
HF 1009.5 F35 1970
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26. 
Cover image for Airport marketing
Airport marketing
Author 
Halpern, Nigel, author. Graham, Anne, 1958- author.
Preferred Shelf Number 
HE9797.4 .E3 H35 2022
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003039563
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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27. 
Cover image for Marketing communications
Marketing communications
Author 
Eagle, Lynne, author.
Preferred Shelf Number 
HF5415.123 .E24 2021
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003089292
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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28. 
Cover image for Marketing channels
Marketing channels
Author 
Coughlan, Anne T.
Preferred Shelf Number 
HF5415.129 S74 2014
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29. 
Cover image for Sport marketing
Sport marketing
Author 
Mullin, Bernard James. Hardy, Stephen, 1948- Sutton, William Anthony, 1951-
Preferred Shelf Number 
GV716 M85 2014
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30. 
Cover image for International marketing
International marketing
Author 
Joshi, Rakesh Mohan.
Preferred Shelf Number 
HF1416 J66 2014
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31. 
Cover image for Global marketing
Global marketing
Author 
Keegan, Warren J. Green, Mark C.
Preferred Shelf Number 
HF1416 K44 2013
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32. 
Cover image for Olympic marketing
Olympic marketing
Author 
Ferrand, Alain, 1952- Chappelet, J.-L. (Jean-Loup) Séguin, Benoit, 1966-
Preferred Shelf Number 
ONLINE
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33. 
Cover image for Strategic marketing
Strategic marketing
Author 
Mooradian, Todd A. Matzler, Kurt. Ring, Lawrence J.
Preferred Shelf Number 
HF5415.13 M66 2012
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34. 
Cover image for Agile Marketing
Agile Marketing
Author 
Accardi-Petersen, Michelle. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-1-4302-3316-9
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35. 
Cover image for Marketing Arbeitsbuch
Marketing Arbeitsbuch
Author 
Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
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http://dx.doi.org/10.1007/978-3-8349-8783-9
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36. 
Cover image for Marketing management
Marketing management
Author 
Winer, Russell S.
Preferred Shelf Number 
HF5415.13 W547 2007
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37. 
Cover image for International marketing
International marketing
Author 
Czinkota, Michael R. Ronkainen, Ilkka A.
Preferred Shelf Number 
HF1009.5 .C956 2007
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38. 
Cover image for Sport marketing
Sport marketing
Author 
Mullin, Bernard James. Hardy, Stephen, 1948- Sutton, William Anthony, 1951-
Preferred Shelf Number 
GV716 .M85 2007
Format: 
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39. 
Cover image for Information marketing
Information marketing
Author 
Rowley, J. E.
Preferred Shelf Number 
HD9999.I492 R69 2006
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40. 
Cover image for Internet marketing
Internet marketing
Author 
Samuels, H. Raymond, ed.
Preferred Shelf Number 
HF 5415.1265 I8 2003
Format: 
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41. 
Cover image for Marketing management
Marketing management
Author 
Dickson, Peter R.
Preferred Shelf Number 
HF 5415.13 D48 1997
Format: 
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42. 
Cover image for Sport marketing
Sport marketing
Author 
Mullin, Bernard James. Hardy, Stephen. Sutton, William Anthony.
Preferred Shelf Number 
GV716 .M85 1993
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43. 
Cover image for International marketing
International marketing
Author 
Cateora, Philip R.
Preferred Shelf Number 
HF 1009.5 C35 1987
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44. 
Cover image for Basic marketing
Basic marketing
Author 
MacCarthy, Edmund Jerome. Shapiro, S. J., ort. yaz. Perreault, W. D., ort. yaz.
Preferred Shelf Number 
HF 5415 M127 1986
Format: 
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45. 
Cover image for Analytical marketing
Analytical marketing
Author 
Simon, Leonard S. Freimer, Marshall, ort. yaz.
Preferred Shelf Number 
HF 5415.13 S65 1970
Format: 
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46. 
Cover image for Marketing handbook
Marketing handbook
Preferred Shelf Number 
HF5415 M2988 1989
Format: 
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47. 
Cover image for Journal of marketing.
Journal of marketing.
Author 
Amer. Marketing Ass.
Preferred Shelf Number 
ALFABETİK V.24 1959
Electronic Access 
Business Source Complete
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48. 
Cover image for Marketing : Best practices
Marketing : Best practices
Author 
Czinkota, Michael R.
Preferred Shelf Number 
HF 5415 M2974 2000
Format: 
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49. 
Cover image for Marketing the arts
Marketing the arts
Author 
Mokwa, Michael P., ed. Dawson, William M., ed. Prieve, E. Arthur, ed.
Preferred Shelf Number 
NX 760 M37 1980
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50. 
Cover image for Marketing alet çantası
Marketing alet çantası
Author 
Külekçi Dağdeviren, Tuğba.
Preferred Shelf Number 
HF5415 K54 2021
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51. 
Cover image for Principles of marketing
Principles of marketing
Author 
Kotler, Philip. Armstrong, Gary (Gary M.)
Preferred Shelf Number 
HF5415 K68 2016
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52. 
Cover image for Principles of marketing
Principles of marketing
Author 
Kotler, Philip. Armstrong, Gary (Gary M.)
Preferred Shelf Number 
HF5415 K636 2014
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53. 
Cover image for Social marketing casebook
Social marketing casebook
Author 
French, Jeff. Merritt, Rowena. Reynolds, Lucy.
Preferred Shelf Number 
ONLINE(369337.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/social-marketing-casebook
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54. 
Cover image for Careers in marketing
Careers in marketing
Author 
Stair, Lila B. Stair, Leslie.
Preferred Shelf Number 
ONLINE
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Subscription required
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55. 
Cover image for Marketing the basics
Marketing the basics
Author 
Moore, Karl, 1955- Pareek, Niketh.
Preferred Shelf Number 
ONLINE
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56. 
Cover image for Global political marketing
Global political marketing
Author 
Lees-Marshment, Jennifer. Strömbäck, Jesper. Rudd, Chris.
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ONLINE
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57. 
Cover image for Internationales Marketing-Management
Internationales Marketing-Management
Author 
Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
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http://dx.doi.org/10.1007/978-3-642-12691-8
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58. 
Cover image for Strategic marketing planning
Strategic marketing planning
Author 
Gilligan, Colin. Wilson, R. M. S. (Richard Malcolm Sano)
Preferred Shelf Number 
ONLINE
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59. 
Cover image for Principles of marketing
Principles of marketing
Author 
Kotler, Philip. Armstrongs, Gary.
Preferred Shelf Number 
HF5415 K636 2008
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60. 
Cover image for Principles of marketing
Principles of marketing
Author 
Kotler, Philip. Armstrong, Gary, ort. yaz.
Preferred Shelf Number 
HF5415 .K636 2008
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61. 
Cover image for Fundamentals of marketing
Fundamentals of marketing
Author 
Stone, Marilyn A. Desmond, John.
Preferred Shelf Number 
HF5415 .S872 2007
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62. 
Cover image for Basic marketing research
Basic marketing research
Author 
Churchill, Gilbert A. Brown, Tom J.
Preferred Shelf Number 
HF 5415.2 C49 2007
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63. 
Cover image for Marketing Communication Policies
Marketing Communication Policies
Author 
Busch, Rainer. author. Seidenspinner, Margarete. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-37323-0
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64. 
Cover image for Marketing for pharmacists
Marketing for pharmacists
Author 
Holdford, David A.
Preferred Shelf Number 
QV 737 H727 2007
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65. 
Cover image for Strategisches Online-Marketing
Strategisches Online-Marketing
Author 
Bogner, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8350-9234-1
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66. 
Cover image for Handbuch Marketing-Controlling
Handbuch Marketing-Controlling
Author 
Zerres, Christopher. editor. Zerres, Michael P. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/3-540-30071-6
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67. 
Cover image for Principles of marketing
Principles of marketing
Author 
Kotler, Philip. Armstrong, Gary, ort. yaz.
Preferred Shelf Number 
HF5415 .K636 2006
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68. 
Cover image for Internationales Marketing-Management
Internationales Marketing-Management
Author 
Berndt, Ralph. author. Altobelli, Claudia Fantapié. author. Sander, Matthias. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/3-540-28553-9
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69. 
Cover image for Marketing für Arztpraxen
Marketing für Arztpraxen
Author 
Streit, Volker. editor. Letter, Michael. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
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http://dx.doi.org/10.1007/b138206
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70. 
Cover image for Sport & event marketing
Sport & event marketing
Author 
Pope, Nigel. Turco, Douglas M.
Preferred Shelf Number 
GV716 .P66 2001
Format: 
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71. 
Cover image for Basic marketing research
Basic marketing research
Author 
Churchill, Gilbert A.
Preferred Shelf Number 
HF 5415.2 C49 2001
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72. 
Cover image for Successful tourism marketing
Successful tourism marketing
Author 
Briggs, Susan.
Preferred Shelf Number 
G 155.G7 B75 2001
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73. 
Cover image for Contemporary marketing research
Contemporary marketing research
Author 
McDaniel, Carl D. Gates, Roger.
Preferred Shelf Number 
HF5415.2 M382 1991
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74. 
Cover image for The new marketing
The new marketing
Author 
Brookes, Richard, 1945-
Preferred Shelf Number 
HF 5415.1 B785 1988
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75. 
Cover image for Marketing : an introduction
Marketing : an introduction
Author 
Armstrong, Gary (Gary M.) Kotler, Philip.
Preferred Shelf Number 
HF5415 A76 2013
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76. 
Cover image for Marketing : an introduction
Marketing : an introduction
Author 
Armstrong, Gary (Gary M.) Kotler, Philip.
Preferred Shelf Number 
HF5415 A76 2011
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77. 
Cover image for Aquaculture marketing handbook
Aquaculture marketing handbook
Author 
Engle, Carole Ruth, 1952- Quagrainie, Kwamena. Wiley InterScience (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2005015283-b.html
John Wiley http://dx.doi.org/10.1002/9780470277690
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78. 
Cover image for Handbook of marketing
Handbook of marketing
Author 
Weitz, Barton A., ed. Wensley, Robin, 1944- ed.
Preferred Shelf Number 
HF 5415 H186 2002
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79. 
Cover image for Contemporary marketing : 1999
Contemporary marketing : 1999
Author 
Boone, Louis E. Kurtz, David L., ort. yaz.
Preferred Shelf Number 
HF 5415 B53 1999
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80. 
Cover image for Principles of marketing
Principles of marketing
Author 
Kotler, Philip. Armstrong, Gary, ort. yaz.
Preferred Shelf Number 
HF 5415 K636 1991
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81. 
Cover image for Fundamentals of marketing
Fundamentals of marketing
Author 
Stanton, William J.
Preferred Shelf Number 
HF 5415 S745 1984
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82. 
Cover image for Fundamentals of marketing
Fundamentals of marketing
Author 
Stanton, William J.
Preferred Shelf Number 
HF 5415 S745 1981
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83. 
Cover image for Endüstri ve marketing
Endüstri ve marketing
Author 
Güvenal,Nihat.
Preferred Shelf Number 
HF 5415 G99 1971
Format: 
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84. 
Cover image for Fundamentals of marketing
Fundamentals of marketing
Author 
Stanton, William J.
Preferred Shelf Number 
HF 5415 S745 1964
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85. 
Cover image for Principles of marketing
Principles of marketing
Author 
Tousley, Rayburn Dean, 1911- Clark, Eugene, ort. yaz. Clark, Fred E., ort. yaz.
Preferred Shelf Number 
HF 5415 T65 1962
Format: 
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86. 
Cover image for Sustainable marketing planning
Sustainable marketing planning
Author 
Richardson, Neil Andre Asselbroug, author.
Preferred Shelf Number 
HF5413
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003434214
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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87. 
Cover image for Record label marketing
Record label marketing
Author 
Hutchison, Thomas W. (Thomas William) Macy, Amy. Allen, Paul.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780240812380
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88. 
Cover image for Japan marketing handbook.
Japan marketing handbook.
Preferred Shelf Number 
HF 3826.5 J39 1988
Format: 
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89. 
Cover image for Journal of marketing research.
Journal of marketing research.
Author 
Amer. Marketing Ass.
Preferred Shelf Number 
ALFABETİK V.13 1976
Electronic Access 
Business Source Complete
Format: 
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90. 
Cover image for Cambridge Marketing Handbook : Distribution
Cambridge Marketing Handbook : Distribution
Author 
Meyer, Karl.
Preferred Shelf Number 
HF5415.7 M59 2013
Format: 
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91. 
Cover image for Relationship marketing in sports
Relationship marketing in sports
Author 
Bühler, André. Nufer, Gerd.
Preferred Shelf Number 
ONLINE
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92. 
Cover image for CIM coursebook managing marketing
CIM coursebook managing marketing
Author 
Nicholson, Francis. Meek, Richard. Sherratt, Andrew. Chartered Institute of Marketing.
Preferred Shelf Number 
ONLINE
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93. 
Cover image for Marketing management in Turkey
Marketing management in Turkey
Author 
Ozturkcan, Selcen, editor. Yolbulan Okan, Elif, editor.
Preferred Shelf Number 
ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/9781787145573
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94. 
Cover image for The library marketing toolkit
The library marketing toolkit
Author 
Potter, Ned, 1980- author.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458
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95. 
Cover image for Differential games in marketing
Differential games in marketing
Author 
Jorgensen, Steffen, 1942- Zaccour, Georges.
Preferred Shelf Number 
HF5415 .J67 2004
Format: 
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96. 
Cover image for Marketing research : Methodological foundations
Marketing research : Methodological foundations
Author 
Churchill, Gilbert A. Iacobucci, Dawn, ort. yaz.
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HF 5415.2 C5 2002
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97. 
Cover image for Business-to-business marketing
Business-to-business marketing
Author 
Brennan, Ross, 1957- author. Canning, Louise, author. McDowell, Raymond, author.
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Cover image for Entrepreneurship in international marketing
Entrepreneurship in international marketing
Author 
Zou, Shaoming. Xu, Hui. Shi, Linda Hui.
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https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201525
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99. 
Cover image for A dictionary of marketing
A dictionary of marketing
Author 
Doyle, Charles.
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HF5412 D69 2011
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100. 
Cover image for Disability and digital marketing
Disability and digital marketing
Author 
Södergren, Jonatan, editor. Vallström, Niklas, editor.
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HF5415.1265
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Cover image for PLACE MARKETING AND TEMPORALITY
PLACE MARKETING AND TEMPORALITY
Author 
Warnaby, Gary.
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HT325
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102. 
Cover image for STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
Author 
Percy, Larry.
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HF5415.123
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103. 
Cover image for Strategic integrated marketing communications
Strategic integrated marketing communications
Author 
Percy, Larry.
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HF5415.123 P475 2014
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104. 
Cover image for Cambridge marketing handbook : stakeholder
Cambridge marketing handbook : stakeholder
Author 
Nicklin, Terry.
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HF5415 N53 2013
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105. 
Cover image for Cambridge marketing handbook : products
Cambridge marketing handbook : products
Author 
Wilson, Tony.
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HF5415 W55766 2013
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106. 
Cover image for Cambridge marketing handbook : Digital
Cambridge marketing handbook : Digital
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Bax, Steve. Meyer, Karl, author. Wilkins, Neil, author.
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HF5415.1265 B388 2013
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107. 
Cover image for Cambridge Marketing Handbook : Law
Cambridge Marketing Handbook : Law
Author 
Kapur, Kiran.
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HF5415 K37 2013
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108. 
Cover image for Cambridge Marketing Handbook : Communications
Cambridge Marketing Handbook : Communications
Author 
Bax, Steve.
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HF5415 B39 2013
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109. 
Cover image for Web Marketing For Dummies
Web Marketing For Dummies
Author 
Zimmerman, Jan.
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110. 
Cover image for Marketing information and research
Marketing information and research
Author 
Housden, Matthew.
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111. 
Cover image for Key concepts in marketing
Key concepts in marketing
Author 
Blythe, Jim.
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Cover image for Assessing the marketing environment
Assessing the marketing environment
Author 
Luck, Diana.
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113. 
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Library marketing that works
Author 
Walters, Suzanne.
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Z 716.3 W24 2004
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114. 
Cover image for Services, marketing and management
Services, marketing and management
Author 
Gilmore, Audrey.
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Cover image for Managing and marketing technology
Managing and marketing technology
Author 
Ford, David. Saren, Mike, ort. yaz.
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HD 45 F667 2002
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116. 
Cover image for Direct and interactive marketing
Direct and interactive marketing
Author 
Sargeant, Adrian. West, Douglas C., ed.
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HF 5415.126 S235 2001
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117. 
Cover image for The dictionary of marketing
The dictionary of marketing
Author 
Ostrow, Rona.
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HF5415 O76 1988
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118. 
Cover image for Marketing of engineering services
Marketing of engineering services
Author 
Scanlon, Brian.
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TA 190 B32 1988
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119. 
Cover image for Marketing in developing countries
Marketing in developing countries
Author 
Kinsey, Joanna.
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HF 5415.12.D44 K625 1988
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120. 
Cover image for Computer innovations in marketing
Computer innovations in marketing
Author 
Konrad, Evelyn.
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HF 5415 K596 1970
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121. 
Cover image for Marketing Perspectives on Phygitalization
Marketing Perspectives on Phygitalization
Author 
Rana, Sudhir, editor.
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HF5415
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Taylor & Francis https://www.taylorfrancis.com/books/9781003569008
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122. 
Cover image for Fundamentals of airline marketing
Fundamentals of airline marketing
Author 
Ambrose, Scott, author. Waguespack, Blaise, author.
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HE9781
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Taylor & Francis https://www.taylorfrancis.com/books/9780429057731
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123. 
Cover image for Psychological foundations of marketing
Psychological foundations of marketing
Author 
Kimmel, Allan J.
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124. 
Cover image for Marketing-Theorie Eine Einführung
Marketing-Theorie Eine Einführung
Author 
Kuß, Alfred. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-658-02134-4
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Cover image for Marketing Grundlagen marktorientierter Unternehmensführung
Marketing Grundlagen marktorientierter Unternehmensführung
Author 
Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
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Cover image for Marketing-Theorie Eine Einführung
Marketing-Theorie Eine Einführung
Author 
Kuß, Alfred. author. SpringerLink (Online service)
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127. 
Cover image for Essentials of marketing management
Essentials of marketing management
Author 
Lancaster, Geoffrey, 1938- Massingham, Lester.
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128. 
Cover image for Reconnecting marketing to markets
Reconnecting marketing to markets
Author 
Araujo, Luis, 1970- Finch, John. Kjellberg, Hans.
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Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001
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129. 
Cover image for Museum management and marketing
Museum management and marketing
Author 
Sandell, Richard, 1967- Janes, Robert R.
Preferred Shelf Number 
AM121 .M877 2010
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130. 
Cover image for Marketing a critical introduction
Marketing a critical introduction
Author 
Hackley, Christopher E.
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131. 
Cover image for Marketing-Theorie Eine Einführung
Marketing-Theorie Eine Einführung
Author 
Kuß, Alfred. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-8059-5
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132. 
Cover image for Management der Marketing-Kommunikation
Management der Marketing-Kommunikation
Author 
Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
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133. 
Cover image for Bayesian statistics and marketing
Bayesian statistics and marketing
Author 
Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. (Robert Edward)
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ONLINE
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Books24x7 http://www.books24x7.com/marc.asp?bookid=13451
John Wiley http://dx.doi.org/10.1002/0470863692
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134. 
Cover image for Management der Marketing-Kommunikation
Management der Marketing-Kommunikation
Author 
Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/3-540-27534-7
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135. 
Cover image for Dictionary of marketing communications
Dictionary of marketing communications
Author 
Govoni, Norman A. P.
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ONLINE(368133.1)
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136. 
Cover image for European business and marketing
European business and marketing
Author 
Harris, Phil, 1952- McDonald, Frank, 1951-
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ONLINE(368267.1)
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137. 
Cover image for Marketing the retro revolution
Marketing the retro revolution
Author 
Brown, Stephen, 1955 March 23-
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ONLINE(368824.1)
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138. 
Cover image for The sports marketing guide
The sports marketing guide
Author 
Wascovich, Terence R.
Preferred Shelf Number 
GV 716 W37 2001 V.2
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139. 
Cover image for Handbook of relationship marketing
Handbook of relationship marketing
Author 
Sheth, Jagdish N. Parvatiyar, Atul.
Preferred Shelf Number 
ONLINE(368444.1)
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140. 
Cover image for Future-driven library marketing
Future-driven library marketing
Author 
Weingand, Darlene E.
Preferred Shelf Number 
Z 678 W44 1998
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141. 
Cover image for Consumer psychology for marketing
Consumer psychology for marketing
Author 
Foxall, G. R. Goldsmith, Ronald, ort. yaz. Brown, Stephen, ort. yaz.
Preferred Shelf Number 
HF 5415.32 F794 1997
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142. 
Cover image for The Direct marketing handbook
The Direct marketing handbook
Author 
Nash, Edward L.
Preferred Shelf Number 
HF5438.25 D555 1992
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143. 
Cover image for Analysis for marketing planning
Analysis for marketing planning
Author 
Lehmann, Donald R. Winer, Russell S.
Preferred Shelf Number 
HF5415.13 L395 1991
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144. 
Cover image for Concepts of marketing management
Concepts of marketing management
Author 
Seibert, Joseph C.
Preferred Shelf Number 
HF 5415.13 S43 1973
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145. 
Cover image for Fundamentals of modern marketing
Fundamentals of modern marketing
Author 
Cundiff, Edward W. Still, Richard R., ort. yaz. Govoni, Norman A. P., ort. yaz.
Preferred Shelf Number 
HF 5415 C793 1973
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146. 
Cover image for Marketing : concepts and strateg
Marketing : concepts and strateg
Author 
Bell, Martin L.
Preferred Shelf Number 
HF 5415.13 B4286 1972
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147. 
Cover image for Marketing : theory and application
Marketing : theory and application
Author 
Wentz, Walter B. Eyrich, Gerald I., ort. yaz.
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HF 5415 W395 1970
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148. 
Cover image for Marketing theory and metatheory
Marketing theory and metatheory
Author 
Bartels, Robert, 1913-
Preferred Shelf Number 
HF 5415 B37 1970
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149. 
Cover image for Analysis for marketing decisions
Analysis for marketing decisions
Author 
Donnelly, James H. Ivancevich, John M., ort. yaz.
Preferred Shelf Number 
HF 5415 D65 1970
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150. 
Cover image for Principles of pharmaceutical marketing
Principles of pharmaceutical marketing
Author 
Smith, Mickey C.
Preferred Shelf Number 
QV 736 SMI 1968 2.K
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151. 
Cover image for Marketing : the management way
Marketing : the management way
Author 
Weinstein, Arnold K.
Preferred Shelf Number 
HF 5415.13 W4 1968
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152. 
Cover image for Marketing for microbudget films
Marketing for microbudget films
Author 
Mackintosh-Smith, Nick author.
Preferred Shelf Number 
PN1995.9 .M29
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003624899
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153. 
Cover image for Bayesian statistics and marketing
Bayesian statistics and marketing
Author 
Rossi, Peter E. (Peter Eric), 1955- author. Allenby, Greg M. (Greg Martin), 1956- author. Misra, Sanjog, author.
Preferred Shelf Number 
HF5415.2 .R675 2024
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https://onlinelibrary.wiley.com/doi/book/10.1002/9781394219148
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154. 
Cover image for Marketing places and spaces
Marketing places and spaces
Author 
Correia, Anto<U+0301>nia.
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https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201510
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155. 
Cover image for Erfolgsfaktoren des Mobile Marketing
Erfolgsfaktoren des Mobile Marketing
Author 
Bauer, Hans H. editor. Bryant, Melchior D. editor. Dirks, Thorsten. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-85296-4
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156. 
Cover image for GABLER KOMPAKT-LEXIKON MARKETING
GABLER KOMPAKT-LEXIKON MARKETING
Author 
Poth, Ludwig G. author. Poth, Gudrun S. author. Pradel, Marcus. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-8773-0
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157. 
Cover image for Marketing planning and strategy
Marketing planning and strategy
Author 
Jain, Subhash C., 1942-
Preferred Shelf Number 
HF 5415.13 J35 2000
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158. 
Cover image for Word-of-mouth marketing
Word-of-mouth marketing
Author 
Wilson, Jerry R., 1944-2005.
Preferred Shelf Number 
HF5415.5 W59 1994
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159. 
Cover image for Marketing : principles and strategies
Marketing : principles and strategies
Author 
Schewe, Charles D., 1942-
Preferred Shelf Number 
HF 5415 S3239 1987
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160. 
Cover image for Handbook of modern marketing
Handbook of modern marketing
Author 
Buell, V. P., ed.
Preferred Shelf Number 
HF 5415 H186 1986
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161. 
Cover image for Management controls in marketing
Management controls in marketing
Author 
Wilson, Richard M. S.
Preferred Shelf Number 
HF 5415.13 W54 1973
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162. 
Cover image for Marketing and customer behaviour
Marketing and customer behaviour
Author 
Jenkins, John R. G.
Preferred Shelf Number 
HC 79.C6 J46 1972
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163. 
Cover image for Marketing models : quantitative applications
Marketing models : quantitative applications
Author 
Day, Ralph L., comp. Parsons, Leonard J., ed.
Preferred Shelf Number 
HF 5415 D395 1971
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164. 
Cover image for The Marketing services business.
The Marketing services business.
Preferred Shelf Number 
HF 5415.13 M341 1987
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165. 
Cover image for The essentials of marketing research
The essentials of marketing research
Author 
Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.
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ONLINE
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166. 
Cover image for The SAGE handbook of marketing theory
The SAGE handbook of marketing theory
Author 
Maclaran, Pauline.
Preferred Shelf Number 
ONLINE(369717.1)
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SAGE knowledge http://sk.sagepub.com/reference/the-sage-handbook-of-marketing-theory
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167. 
Cover image for Relationship marketing : a consumer experience approach
Relationship marketing : a consumer experience approach
Author 
Baron, Steve. Conway, A. (Anthony) Warnaby, Gary.
Preferred Shelf Number 
HF5415.55 B375 2010
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168. 
Cover image for Interfaith marketing : a cross-religious approach
Interfaith marketing : a cross-religious approach
Author 
Cabano, Frank G., author. Müller, Stefan W., author. Gelbrich, Katja, author.
Preferred Shelf Number 
HF5415
Electronic Access 
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169. 
Cover image for The future of charity marketing
The future of charity marketing
Author 
Mitchell, Sarah-Louise, 1966- editor Hyde, Fran, 1969- editor
Preferred Shelf Number 
HV40
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003396802
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170. 
Cover image for Storytelling in marketing and brand communications
Storytelling in marketing and brand communications
Author 
Moin, S. M. A., author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032689548
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171. 
Cover image for Internal marketing : theories, perspectives and stakeholders
Internal marketing : theories, perspectives and stakeholders
Author 
Brown, David Michael, 1950- author.
Preferred Shelf Number 
HF5415.13 .B76 2021
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003081326
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172. 
Cover image for Interactive marketing revolution or rhetoric?
Interactive marketing revolution or rhetoric?
Author 
Miles, Christopher, 1967-
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173. 
Cover image for CIM coursebook project management in marketing
CIM coursebook project management in marketing
Author 
McKee, Frank.
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174. 
Cover image for Principles and practice of marketing
Principles and practice of marketing
Author 
Jobber, David, 1947-
Preferred Shelf Number 
HF5415 .J63 2007
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175. 
Cover image for Marketing the arts : breaking boundaries
Marketing the arts : breaking boundaries
Author 
Kerrigan, Finola, editor. Preece, Chloe, editor.
Preferred Shelf Number 
NX634
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Taylor & Francis https://www.taylorfrancis.com/books/9781003021766
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176. 
Cover image for The thought leaders project hospital marketing
The thought leaders project hospital marketing
Author 
Segbers, Robin.
Preferred Shelf Number 
ONLINE
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177. 
Cover image for Relationship marketing a consumer experience approach
Relationship marketing a consumer experience approach
Author 
Baron, Steve (J. Steve) Conway, A. (Anthony) Warnaby, Gary.
Preferred Shelf Number 
ONLINE(369210.1)
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178. 
Cover image for CIM coursebook the marketing planning process
CIM coursebook the marketing planning process
Author 
Donnelly, Ray. Harrison, Graham, 1954- Megicks, Phil.
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179. 
Cover image for Database Marketing Analyzing and Managing Customers
Database Marketing Analyzing and Managing Customers
Author 
Blattberg, Robert C. author. Kim, Byung-Do. author. Neslin, Scott A. author. SpringerLink (Online service)
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Cover image for Whisky : technology, production and marketing
Whisky : technology, production and marketing
Author 
Russell, Inge.
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TP605 .W485 2003
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181. 
Cover image for Building models for marketing decisions
Building models for marketing decisions
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Leeflang, P. S. H.
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HF5415.135 .B85 2000
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182. 
Cover image for Artificial intelligence for marketing management
Artificial intelligence for marketing management
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Thaichon, Park, editor. Quach, Sara, editor.
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HF5415 .E7959 2023 EB
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183. 
Cover image for Sustainable marketing and customer value
Sustainable marketing and customer value
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Chattopadhyay, Subrata (Economist), editor. Sondhi, Sundeep Singh, editor. Dalal, Arunava, author.
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HF5413 .S875 2023
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Cover image for Organic electronics. 2, Applications and marketing
Organic electronics. 2, Applications and marketing
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Nguyen, Thien-Phap.
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TK7871.15 .P6
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Cover image for Tips & traps for marketing your business
Tips & traps for marketing your business
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Cooper, Scott W. Grutzner, Fritz. Cooper, Birk.
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186. 
Cover image for Whisky technology, production and marketing
Whisky technology, production and marketing
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Russell, Inge, 1947-
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Cover image for 3G marketing communities and strategic partnerships
3G marketing communities and strategic partnerships
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Ahonen, Tomi T. Kasper, Timo. Melkko, Sara. John Wiley & Sons.
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188. 
Cover image for Marketing farm products : economic analysis
Marketing farm products : economic analysis
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Shepherd, Geoffrey Seddon, 1898-
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HD 9006 S453 1962
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Cover image for MARKETING STRATEGY FOR THE ARTS
MARKETING STRATEGY FOR THE ARTS
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Kolb, Bonita M.
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NX634
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190. 
Cover image for Machiavelli, marketing and management : revisited
Machiavelli, marketing and management : revisited
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Harris, Phil, 1952- author. Lock, Andrew, 1947- author. Rees, Patricia, author.
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HD31
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191. 
Cover image for Contemporary issues in social media marketing
Contemporary issues in social media marketing
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Bandyopadhyay, Subir, 1958- editor Rishi, Bikramjit, 1978- editor
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HF5415.1265
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192. 
Cover image for International marketing : strategy and theory
International marketing : strategy and theory
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Onkvisit, Sak, author. Merz, Michael A., 1976- author. Shaw, John J., author.
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HF1416
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Women's health and corporate marketing
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Hunter, Mary (Writer on women's health), editor.
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RA778
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194. 
Cover image for Sustainable marketing of transformative heritage tourism
Sustainable marketing of transformative heritage tourism
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Chhabra, Deepak, 1963- editor.
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G156.5 .H47
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195. 
Cover image for Artificial Intelligence and Transforming Digital Marketing
Artificial Intelligence and Transforming Digital Marketing
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Hamdan, Allam. editor. Aldhaen, Esra Saleh. editor. SpringerLink (Online service)
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Cover image for DIGITAL MARKETING analyzing its transversal impact.
DIGITAL MARKETING analyzing its transversal impact.
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Pires, Paulo, 1967- editor. Santos, Jose Duarte, 1966- editor. Pereira, Ines Veiga, 1977- editor.
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HF5415.1265
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Cover image for MARKETING COMMUNICATION IN AFRICAN LANGUAGES
MARKETING COMMUNICATION IN AFRICAN LANGUAGES
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Salawu, Abiodun Oyesomi, Kehinde Opeyemi, 1978-
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HF5718
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Cover image for Visual methods in marketing and consumer research
Visual methods in marketing and consumer research
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Kawaf, Fatema, editor. Dekel-Dachs, Ofer, editor.
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HF5415.2
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199. 
Cover image for PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
Author 
Roy, Subhadip. Chakrabarti, Satyajit. Saha, Dipak. Mazumder, Rabin.
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HF5415
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Cover image for Marketing analytics : a machine learning approach
Marketing analytics : a machine learning approach
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Mansurali, A., editor. Jeyanthi, P. Mary, editor.
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201. 
Cover image for HUMAN RESOURCE MANAGEMENT AND INTERNAL MARKETING
HUMAN RESOURCE MANAGEMENT AND INTERNAL MARKETING
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Mishra, Teena, 1984- author.
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HF5549
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Cover image for Destination marketing : creating memorable tourism experiences
Destination marketing : creating memorable tourism experiences
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Rathee, Rupa, author. Rajain, Pallavi, author.
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G155 .A1
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Cover image for Hospitality marketing : principles and practice
Hospitality marketing : principles and practice
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Gursoy, Dogan, author. Bowie, David, author. Buttle, Francis, author.
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TX911.3 .M3
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Cover image for DIGITAL MARKETING IN SPORTS; GLOBAL PERSPECTIVES
DIGITAL MARKETING IN SPORTS; GLOBAL PERSPECTIVES
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Mastromartino, Brandon, editor. Zhang, James J., editor.
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Cover image for PROJECT MARKETING a practical approach.
PROJECT MARKETING a practical approach.
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Phadtare, Milind Trivikram.
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HF5415.1263
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206. 
Cover image for MARKETING TO THE POOR creating value.
MARKETING TO THE POOR creating value.
Author 
Singh, Ramendra. Wani, Tahir Ahmad.
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HF5415
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207. 
Cover image for Charity marketing : contemporary issues, research and practice
Charity marketing : contemporary issues, research and practice
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Hyde, Fran, 1969- author. Mitchell, Sarah-Louise, 1966- author.
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HV41 .H93 2022 EB
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Cover image for INTERNATIONAL CASE STUDIES IN TOURISM MARKETING
INTERNATIONAL CASE STUDIES IN TOURISM MARKETING
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Aktaş, Gürhan. Kozak, Metin, 1968-
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G155
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Taylor & Francis https://www.taylorfrancis.com/books/9781003182856
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Cover image for Running events policies, marketing and impacts
Running events policies, marketing and impacts
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Alexandris, Kostas, author. Girginov, Vassil, 1956- author. Scheerder, Jeroen, author.
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GV713
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210. 
Cover image for Absolute essentials of marketing research
Absolute essentials of marketing research
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Kolb, Bonita M., author.
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HF5415.2
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Cover image for Hyperconsumption corporate marketing vs. the planet
Hyperconsumption corporate marketing vs. the planet
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Hastings, Gerard (Professor), author.
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HC79 .C6
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Cover image for Integrated marketing communications in football
Integrated marketing communications in football
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Manoli, Argyro Elisavet, author.
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GV943.3
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Cover image for Sport consumer behaviour : marketing strategies
Sport consumer behaviour : marketing strategies
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Funk, Daniel C. (Daniel Carl), 1964- author. Alexandris, Kostas, author. McDonald, Heath, author.
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GV716
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Cover image for Mountain resort marketing and management
Mountain resort marketing and management
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Solelhac, Armelle, author.
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TX911.3 .M27 S65 2022
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Taylor & Francis https://www.taylorfrancis.com/books/9781003039396
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215. 
Cover image for SOCIAL MEDIA MARKETING FOR BOOK PUBLISHERS
SOCIAL MEDIA MARKETING FOR BOOK PUBLISHERS
Author 
Johnson, Miriam J., author. Simpson, Helen (Helen Alexandra), author.
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Z285.6
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216. 
Cover image for Absolute essentials of digital marketing
Absolute essentials of digital marketing
Author 
Charlesworth, Alan, 1956- author.
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HF5415.1265 .C486 2021
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Taylor & Francis https://www.taylorfrancis.com/books/9781003015789
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217. 
Cover image for Temperate fruits : production, processing, and marketing
Temperate fruits : production, processing, and marketing
Author 
Mandal, Debashis, editor. Wermund, Ursula, editor. Phavaphutanon, Lop, editor. Cronje, R. (Regina), editor.
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SB359
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218. 
Cover image for Absolute essentials of strategic marketing
Absolute essentials of strategic marketing
Author 
Proctor, Tony, author.
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HF5415.2 .P76 2021
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219. 
Cover image for The Routledge companion to strategic marketing
The Routledge companion to strategic marketing
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Schlegelmilch, Bodo B., editor. Winer, Russell S., editor.
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HF5415.13
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Taylor & Francis https://www.taylorfrancis.com/books/9781351038669
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220. 
Cover image for Tourism marketing in Bangladesh : an introduction
Tourism marketing in Bangladesh : an introduction
Author 
Hassan, Azizul, editor.
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G155 .B3 T68 2021
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221. 
Cover image for Luxury and fashion marketing : the global perspective
Luxury and fashion marketing : the global perspective
Author 
Singh, Satyendra, 1966- author.
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HD9940 .A2 S56 2021
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Cover image for Intercultural Marketing Theory and Practice.
Intercultural Marketing Theory and Practice.
Author 
Beveridge, Ivana.
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HF5415
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223. 
Cover image for The Routledge companion to marketing research
The Routledge companion to marketing research
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Wright, Len Tiu, editor. Moutinho, Luiz, editor. Stone, Merlin, 1948- editor.
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HF5415.2
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224. 
Cover image for Contemporary issues in strategic marketing
Contemporary issues in strategic marketing
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Şekerkaya, Ahmet.
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HF5415 C668 2020
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225. 
Cover image for Implicative marketing : for a sustainable economy
Implicative marketing : for a sustainable economy
Author 
Touzé, Florence, author.
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HF5415
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226. 
Cover image for Strategic marketing of higher education in Africa
Strategic marketing of higher education in Africa
Author 
Mogaji, Emmanuel, editor. Maringe, Felix, editor. Hinson, Robert Ebo, editor.
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LB2342.82
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227. 
Cover image for Marketing management : a cultural perspective
Marketing management : a cultural perspective
Author 
Visconti, Luca M., editor. Peñaloza, Lisa, editor. Toulouse, Nil, editor.
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HF5415.13
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228. 
Cover image for Leveraging computer-mediated marketing environments
Leveraging computer-mediated marketing environments
Author 
Bowen, Gordon, 1950- editor. Ozuem, Wilson, 1974- editor. IGI Global, publisher.
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ONLINE
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229. 
Cover image for Tourism planning and destination marketing
Tourism planning and destination marketing
Author 
Camilleri, Mark Anthony, 1976- editor.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/9781787562912
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230. 
Cover image for Strategic perspectives in destination marketing
Strategic perspectives in destination marketing
Author 
Camilleri, Mark Anthony, 1976- editor. IGI Global, publisher.
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231. 
Cover image for Artificial intelligence for marketing : practical applications
Artificial intelligence for marketing : practical applications
Author 
Sterne, Jim, 1955- author.
Preferred Shelf Number 
HF5415 .S775 2017
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https://onlinelibrary.wiley.com/doi/book/10.1002/9781119406341
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232. 
Cover image for Marketing in and for a sustainable society
Marketing in and for a sustainable society
Author 
Malhotra, Naresh K.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613
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233. 
Cover image for Crash course in marketing for libraries
Crash course in marketing for libraries
Author 
Alman, Susan Webreck. Swanson, Sara Gillespie.
Preferred Shelf Number 
Z716.3 A46 2015
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234. 
Cover image for Pharmacy management, leadership, marketing, and finance
Pharmacy management, leadership, marketing, and finance
Author 
Chisholm-Burns, Marie A. Vaillancourt, Allison M. Shepherd, Marv.
Preferred Shelf Number 
QV 737 C5421 2014
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235. 
Cover image for Marketing communications management : analysis, planning, implementation
Marketing communications management : analysis, planning, implementation
Author 
Copley, Paul.
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HF5415.123 C67 2014
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236. 
Cover image for The history of marketing science
The history of marketing science
Author 
Winer, Russell S. Neslin, Scott A., 1952-
Preferred Shelf Number 
HF5415.2 H55 2014
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237. 
Cover image for Whisky : technology, production and marketing
Whisky : technology, production and marketing
Author 
Russell, Inge, editor. Stewart, Graham, editor.
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ONLINE(355610.1)
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ScienceDirect http://www.sciencedirect.com/science/book/9780124017351
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238. 
Cover image for Political marketing : principles and applications
Political marketing : principles and applications
Author 
Lees-Marshment, Jennifer.
Preferred Shelf Number 
JF2112.C3 L44 2014
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239. 
Cover image for Transnational Marketing and Transnational Consumers
Transnational Marketing and Transnational Consumers
Author 
Sirkeci, Ibrahim. author. SpringerLink (Online service)
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ONLINE(334288.1)
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http://dx.doi.org/10.1007/978-3-642-36775-5
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240. 
Cover image for Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch
Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch
Author 
Backhaus, Klaus. author. SpringerLink (Online service)
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Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
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Marketing channels : a management view
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Rosenbloom, Bert.
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Consumer behavior : building marketing strategy
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Hawkins, Del I. Mothersbaugh, David L.
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222 Keywords Marketing Grundwissen für Manager
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Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)
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Marketing Arbeitsbuch Aufgaben - Fallstudien - Lösungen
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Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
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Professionelles Guerilla-Marketing Grundlagen - Instrumente - Controlling
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Die erfolgreiche Arztpraxis Patientenorientierung - Mitarbeiterführung - Marketing
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Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)
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Praxisorientiertes Online-Marketing Konzepte – Instrumente – Checklisten
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Marketing management a cultural perspective
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Ethisches Marketing in Psychologie und Psychotherapie
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Marketing Grundlagen für Studium und Praxis
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Bruhn, Manfred. author. SpringerLink (Online service)
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Location-based marketing for dummies
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Strout, Aaron. Schneider, Mike.
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Moderne Marketing-Kommunikation System – Prozess – Management
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Marketing-Grundlagen Eine fallstudienbasierte Einführung
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Marketing-Einführung Grundlagen – Überblick – Beispiele
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Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
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Hospitality marketing principles and practice
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Bowie, David, 1951- Buttle, Francis.
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Inside marketing practices, ideologies, devices
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Zwick, Detlev. Cayla, Julien.
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Commodity Marketing Grundlagen – Besonderheiten – Erfahrungen
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Enke, Margit. editor. Geigenmüller, Anja. editor. SpringerLink (Online service)
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Marketing strategy : a decision-focused approach
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Walker, Orville C. Mullins, John W. (John Walker)
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Marketing IT products and services
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Keyes, Jessica, 1950, author.
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Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele
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Kreutzer, Ralf T. author. SpringerLink (Online service)
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Praxishandbuch Firmenkundengeschäft Geschäftsfelder, Risikomanagement, Marketing
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Hilse, Jürgen. editor. Netzel, Werner. editor. Simmert, Diethard B. editor. SpringerLink (Online service)
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Marketing Grundlagen für Studium und Praxis
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Bruhn, Manfred. author. SpringerLink (Online service)
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Marketing research : an applied orientation
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Malhotra, Naresh K.
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Marketing island destinations concepts and cases
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Lewis-Cameron, Acolla.
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Marketing the arts a fresh approach
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O'Reilly, Daragh. Kerrigan, Finola.
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Die erfolgreiche Arztpraxis Patientenorientierung — Mitarbeiterführung — Marketing
Author 
Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)
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Marketing Grundlagen für Studium und Praxis
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Bruhn, Manfred. author. SpringerLink (Online service)
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Marketing-Einführung Grundlagen – Überblick – Beispiele
Author 
Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
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Medien im Marketing Optionen der Unternehmenskommunikation
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Gröppel-Klein, Andrea. editor. Germelmann, Claas Christian. editor. SpringerLink (Online service)
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Praxisorientiertes Dialog-Marketing Konzepte – Instrumente – Fallbeispiele
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Kreutzer, Ralf T. author. SpringerLink (Online service)
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Marketing in travel and tourism
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Middleton, Victor T. C. Fyall, Alan. Morgan, Michael, 1948 Sept. 29- Ranchhod, Ashok.
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Internet marketing a practical approach
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Charlesworth, Alan, 1956-
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Flagship marketing concepts and places
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Kent, Tony (A. E.) Brown, Reva Berman, 1939-
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Political marketing principles and applications
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Lees-Marshment, Jennifer.
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Marketing management for nonprofit organizations
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Sargeant, Adrian.
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The Constant Contact guide to email marketing
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Groves, Eric (Eric S.) Constant Contact, Inc.
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Integriertes Marketing Strategie – Organisation – Instrumente
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Busch, Rainer. author. Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
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Cover image for Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele
Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele
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Kreutzer, Ralf T. author. SpringerLink (Online service)
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Multi-Channel-Communications- und Marketing-Management
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Emrich, Christin. author. SpringerLink (Online service)
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Die Rechnungsgestaltung als innovatives Marketing-Instrument
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Aholt, Andreas. author. SpringerLink (Online service)
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Data mining for design and marketing
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Ohsawa, Y. (Yukio), 1968- Yada, Katsutoshi.
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Marketing und Prozessgestaltung am Baumarkt
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Köster, Dieter. author. SpringerLink (Online service)
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Marketing research a practical approach
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Kolb, Bonita M.
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International marketing management text and cases
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Mathur, U. C., 1938-
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Statistics for marketing and consumer research
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Mazzocchi, Mario.
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Web marketing for the music business
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Handbook of Marketing Decision Models
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Wierenga, Berend. editor. SpringerLink (Online service)
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Cover image for Marketing Grundlagen für Studium und Praxis
Marketing Grundlagen für Studium und Praxis
Author 
Bruhn, Manfred. author. SpringerLink (Online service)
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Erfolgreiches Marketing für die Arztpraxis
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Hausegger, Viktoria. author. SpringerLink (Online service)
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Strategic marketing: an applied perspective
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Alsem, Karel Jan.
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Marketing management : knowledge and skills
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Peter, J. Paul. Donnelly, James H.
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Cover image for Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling
Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling
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Bischopnick, Yvonne. author. Ceyp, Michael. author. SpringerLink (Online service)
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Cover image for Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele
Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele
Author 
Kreutzer, Ralf T. author. SpringerLink (Online service)
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Cover image for Die erfolgreiche Arztpraxis Patientenorientierung — Mitarbeiterführung — Marketing
Die erfolgreiche Arztpraxis Patientenorientierung — Mitarbeiterführung — Marketing
Author 
Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)
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Cover image for Marketing Performance Messen — Analysieren — Optimieren
Marketing Performance Messen — Analysieren — Optimieren
Author 
Bauer, Hans H. author. Stokburger, Gregor. author. Hammerschmidt, Maik. author. SpringerLink (Online service)
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Cover image for Marketing-Einführung Grundlagen,Überblick, Beispiele
Marketing-Einführung Grundlagen,Überblick, Beispiele
Author 
Kuß, Alfred. author. SpringerLink (Online service)
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Cover image for Emotionen im Marketing Verstehen — Messen — Nutzen
Emotionen im Marketing Verstehen — Messen — Nutzen
Author 
Bosch, Christian. author. Schiel, Stefan. author. Winder, Thomas. author. SpringerLink (Online service)
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