Frontmatter -- Contents -- Tables -- Conventions for Chinese Terms and Chinese Names -- Acknowledgements -- 1. Introduction: Language, Culture and China's Rise in a Globalising World -- 2. Chinese Culture Goes Global: Soft Power and the Promotion of Chinese Language Learning -- 3. Mapping the Confucius Institute Project: High Extensity, Intensity and Velocity -- 4. Evaluating the Confucius Institute Project: Impact at the State-to-State Level -- 5. Evaluating the Confucius Institute Project: Impact at the Society-to-Society Level -- 6. Conclusions and Implications -- References -- Index