Cover image for Marketing analytics : a machine learning approach
Title:
Marketing analytics : a machine learning approach
Author:
Mansurali, A., editor.
ISBN:
9781003300632

9781000608892

9781000608908
Edition:
First edition.
Physical Description:
1 online resource.
Subject Term:
Marketing research.

Marketing -- Data processing.

Marketing -- Statistical methods.

Machine learning.

BUSINESS & ECONOMICS / Marketing / Research

BUSINESS & ECONOMICS / Marketing / General
Added Author:
Mansurali, A.,

Jeyanthi, P. Mary,
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9781003300632
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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