Cover image for Location-based marketing for dummies
Title:
Location-based marketing for dummies
Author:
Strout, Aaron.
ISBN:
9781118132043

9781118132050

9781118132067
Publication Information:
Hoboken, NJ : John Wiley & Sons, 2011.
Physical Description:
1 online resource (xix, 262 pages) : illustrations
Series:
For dummies

--For dummies.
Contents:
Putting a little "location" in your marketing campaign -- Location-based marketing in action -- Integrating location into other channels -- Measuring your return on investment -- The part of tens.
Abstract:
Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business.
Local Note:
John Wiley and Sons
Subject Term:
Marketing.

Social media -- Research.

Social media -- Economic aspects.

Social media -- Marketing.

Consumers -- Research.

Customer relations.

Consumer behavior.

Branding (Marketing)

Internet marketing.

Internet marketing -- Social aspects.

Online social networks -- Economic aspects.

Business communication.

Social networks.

Marketing -- Management.

Marketing

Social Support

Médias sociaux -- Recherche.

Médias sociaux -- Aspect économique.

Consommateurs -- Recherche.

Consommateurs -- Comportement.

Stratégie de marque.

Marketing sur Internet.

Marketing sur Internet -- Aspect social.

Réseaux sociaux (Internet) -- Aspect économique.

Communication dans l'entreprise.

Réseaux sociaux.

Marketing -- Gestion.

branding.

BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.

BUSINESS & ECONOMICS -- Mail Order.

BUSINESS & ECONOMICS -- Marketing -- Direct.

BUSINESS & ECONOMICS -- Marketing -- Multilevel.

BUSINESS & ECONOMICS -- Marketing -- Telemarketing.

Business and Management.

Business communication

Consumer behavior

Consumers -- Research

Customer relations

Internet marketing

Marketing -- Management

Social media -- Economic aspects

Social networks
Added Author:
Schneider, Mike.
Electronic Access:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119721338
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